Cookie Policy
Last updated: 28 July 2026
1. What are cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website owners about how their site is used.
This Cookie Policy explains what cookies we use on wristsshoulder.world, why we use them, and how you can control them. It should be read alongside our Privacy Policy.
Our use of cookies is governed by the Privacy and Electronic Communications Regulations 2003 (PECR) and the UK GDPR.
2. How we obtain your consent
When you first visit this website, a cookie banner is displayed. You may choose to:
- Accept all cookies - enables strictly necessary, analytics, and marketing cookies.
- Necessary only - enables only strictly necessary cookies; all optional cookies remain blocked.
- Manage settings - opens a granular preference panel where you can enable or disable analytics and marketing cookies independently.
Your preference is stored in a first-party cookie (cookieConsent) in your browser's localStorage. We implement Google Consent Mode v2: all optional data signals default to DENIED until you provide consent, including ad_storage, ad_user_data, ad_personalization, and analytics_storage.
You may change your consent at any time by clicking "Manage settings" in the website footer or by clearing your browser cookies (which will reset the banner on your next visit).
3. Types of cookies we use
3.1 Strictly necessary cookies
These cookies are essential for the website to function. They cannot be disabled via our cookie banner. They do not collect personal data for marketing purposes.
| Name | Purpose | Duration | Provider |
|---|---|---|---|
cookieConsent |
Stores your cookie consent choice | 12 months | First-party (localStorage) |
3.2 Analytics cookies (consent required)
These cookies help us understand how visitors interact with the website - which pages are visited most, how long people stay, and how they navigate. All data is aggregated and anonymised where possible.
| Name | Purpose | Duration | Provider |
|---|---|---|---|
_ga |
Distinguishes unique users for Google Analytics | 2 years | Google Analytics |
_ga_* |
Maintains session state in Google Analytics 4 | 2 years | Google Analytics |
_gid |
Distinguishes users across a 24-hour session | 24 hours | Google Analytics |
Google Analytics data is processed in accordance with Google's privacy policy. An IP anonymisation flag is enabled. See policies.google.com/privacy.
3.3 Marketing and advertising cookies (consent required)
These cookies are used to deliver advertisements relevant to your interests and to measure the effectiveness of advertising campaigns. They may be set by our advertising partners.
| Name | Purpose | Duration | Provider |
|---|---|---|---|
_gcl_au |
Google Ads conversion linker | 90 days | Google Ads |
_fbp |
Facebook Pixel - ad measurement and delivery | 90 days | Meta (Facebook) |
_fbc |
Facebook click identifier for conversion tracking | 90 days | Meta (Facebook) |
4. How to manage and delete cookies
In addition to our consent banner, you can manage cookies through your browser settings. Most browsers allow you to:
- View cookies that have been set
- Delete all or specific cookies
- Block cookies from specific websites
- Block all third-party cookies
- Block all cookies (note: this may impair website functionality)
For guidance on managing cookies in your specific browser:
You may also opt out of interest-based advertising via the Your Online Choices platform (EU/UK) or Network Advertising Initiative (US).
5. Google Consent Mode v2
This website implements Google Consent Mode v2. All consent signals (ad_storage, ad_user_data, ad_personalization, analytics_storage) default to denied on page load. Signals are updated to granted only after you provide explicit consent via our banner. This means Google tags behave in a privacy-preserving mode until your consent is obtained.
6. Changes to this policy
We may update this Cookie Policy from time to time. The "last updated" date at the top of this page reflects any changes. We recommend checking this page periodically.
7. Contact us
If you have questions about our use of cookies, please contact us at privacy@wristsshoulder.world or write to us at 14 Blenheim Terrace, London, NW8 0EB.